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Will Your Artwork Increase in Value?

A Guide for Art Buyers

Investing in art can be an exciting and rewarding experience. Whether you're looking to enhance your space with a unique piece, support Australian artists, or explore the potential of art as an investment, it's natural to wonder:

Will this artwork go up in value?

Understanding how the art market works and what factors influence an artwork's worth over time can help you make an informed decision. Here’s what you need to know before making your purchase.

The Two Art Markets: Primary vs. Secondary

The Primary Market

The Primary Market refers to the first sale of an artwork, typically through a gallery or art dealer. Emerging artists - those in the early stages of their careers - tend to have lower price points, with valuations based on demand, exhibition history, and career progression.

As an artist gains recognition, their prices often increase. If you purchase early in an artist’s career, you may see the value of your piece rise over time. To better understand an artist’s trajectory, don’t hesitate to ask galleries about their background, past sales, and market demand.

At Sarah Birtles Art + Advice, we specialize in working with emerging Australian artists, closely monitoring their growth and market positioning. If you're considering a purchase and want insights on an artist’s career path, we're happy to help.

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The Secondary Market

The Secondary Market involves the resale of artworks, often through auction houses, select galleries, or private dealers. This market is generally reserved for highly established artists with proven sales records.

If you're looking to assess the value of an artwork on the secondary market, auction records are a key resource. They provide historical pricing data, helping collectors determine demand and pricing trends.

'If you want to buy something that appreciates, buy stocks and shares. Buy art because you want to live with it. Your appreciation is its appreciation.'

Ronan Sulich

Should You Buy Art as an Investment?

While some collectors successfully invest in art, predicting future value can be complex. Market trends, an artist’s career trajectory, and demand all play a role. The best advice? Buy what you love.

Even at the highest levels of the art world, collectors prioritize personal connection and enjoyment over speculation. A well-chosen artwork can bring beauty, inspiration, and joy into your home—value that goes beyond monetary worth.

Explore Emerging Australian Artists

At Sarah Birtles Art + Advice, we carefully select and represent contemporary Australian artists with strong, disciplined practices. Many of our artists have experienced increasing demand and rising valuations, making their work both highly collectable and a joy to own.

If you're looking to acquire an artwork that resonates with you—while supporting talented Australian artists—explore our available collections today.

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